How it works
From product docs to a running sales motion, and what your operator does with it every week after that.
The short version
The agent is not a tool you configure. It is a sales motion we build on your product, run from your infrastructure, and tune every week. The setup is fast. The part that makes it work is what happens after.
Five stages, and only the first needs anything from you.
The five stages
Stage one takes about ten minutes of your time. The rest is ours.
- 01
Launch loads your product into Company Brain
Product documentation, pricing, ICP, positioning, competitive framing, objection handling, and anything else a new rep would be handed on day one. This is the ten minutes that turns a general model into something that can answer a purchasing manager without guessing. Company Brain is yours, portable and exportable, and it is the asset that outlives the engagement.
- 02
We build the sequences from a plain-English brief
You describe who you want to reach and what you want to say. We turn that into a multi-step sequence with real touch counts and intervals. There is no sequence builder for you to learn, and no template library to pick badly from.
- 03
It researches every prospect individually
Not a merge field. Each prospect is researched against their own website, the live web, and your content library, and the result is a research object you can read and edit before anything sends. Research is never perfect, which is exactly what the review step is for.
- 04
It sends from your inboxes, on a human schedule
OAuth-connected Gmail or Outlook on dedicated sending domains, with multi-sender rotation, per-sender daily caps, business-hour windows, timezone awareness, and holiday skipping. Natural pacing rather than a batch at 3am, because the pattern is as detectable as the content.
- 05
Every reply gets read, classified, and answered
Questions, objections, interest, scheduling, out-of-office, unsubscribes, bounces. Contextual drafts grounded in your product knowledge, meetings booked against live calendar availability, and a hard stop on the sequence the moment a human replies.
The weekly loop is the product
This is the part tools do not have, and the reason accuracy climbs instead of drifting.
A self-serve tool ships you a login and a decay curve. Messaging that worked in month one stops working in month three, the audience definition quietly drifts, and nobody notices until the pipeline does.
Every account has a named operator who sits down with it weekly. They read what actually sent, what got replies, and what got ignored. They rewrite the messaging that is underperforming, tighten audience definitions pulling the wrong companies, correct product answers that came out thin, and move send volume against real deliverability signals rather than a fixed schedule.
You get the summary. They do the work.
Read the week
What sent, what replied, what bounced, and what got ignored.
Fix the messaging
Rewrite what is underperforming, keep what is working.
Tighten the audience
Cut the segments pulling companies that were never going to buy.
Watch the signals
Placement, bounce rate and spam complaints set next week’s volume.
What a handoff looks like
The agent escalates rather than bluffing. Knowing when to stop is a feature.
We're mid-contract with someone else until March. Is there any point talking now?
Honestly, probably not a full evaluation. What is worth doing is a 20-minute call in January so you go into the renewal knowing what the alternative actually costs. I will put a note in for then rather than chase you in the meantime. Would that be useful?
- Did not push for a meeting
- Set a real follow-up date
- Suppressed the remaining sequence
Common questions
How long before the first email goes out?
Launch typically kicks off within 5 business days. The agent itself is production-ready about ten minutes after your product docs are loaded, but sending waits on domain and mailbox warmup, which is measured in days rather than minutes and is not worth rushing.
Do I have to learn a sequence builder?
No. You describe the audience and the angle in plain English and we build the sequence. If you want to edit it afterwards you can, but nobody is required to learn an interface to get value out of this.
Do I approve messages before they send?
You can, and most clients do for the first couple of weeks. Per-prospect research is visible and editable before send. Once the voice is right, most people move to spot-checking rather than approving every message.
What happens when someone replies?
The sequence stops for that person immediately. The reply is classified, a contextual response is drafted from your product knowledge, and depending on your settings it either sends or waits for you. Out-of-office replies resume the sequence later rather than ending it.
What does the weekly tuning actually change?
Messaging that is underperforming, audience definitions that are pulling the wrong companies, product answers that came out thin, and send volumes against deliverability signals. It is a working session on your account, not a status report.
