Named people who run this work every day, in our own business first. Operating since 2018, out of Carlsbad and Denver.
Reel Axis started in 2018 as a marketing partner for owner-led B2B tech companies: the smart operator with a good product and a go-to-market held together with duct tape.
What eight years of that taught us is that the problem was never appetite. It was that consistent, high-quality execution, the kind that used to take a team of ten, has always been out of reach for a company our size. Not because the work is hard, but because the system around the work is hard.
That is what changed. Every agent, every workflow, and every service we sell is one we run inside our own company first. If it does not hold together for us, we do not offer it to you.
Your operator is one of these people. Not an account queue, not an offshore pool.
Founded Reel Axis in 2018 after a career on Wall Street at Merrill Lynch and Deutsche Bank. Grew it to the Inc 5000 (#4273, 2022) and led three acquisitions: OpGen Media, Sierra Pacific Group and ReachMail. Runs the business on EOS and Profit First, and drove the shift into managed AI implementation. Also CEO of OpGen Media. Lives in Carlsbad, California with his two daughters, and spends most weekends on the sideline at their soccer games.
LinkedIn
COO since Reel Axis's first year, and the operator behind how the work actually gets delivered. Cross-functional across marketing, operations, finance and product, with a career that ran through telecom and channel marketing before this. MS in Technology Management from Mercer, BA from Bowling Green. Lives in Denver, Colorado, where he and his wife Angela rescue and care for geriatric dogs.
LinkedIn
Runs client engagement, and has been at Reel Axis since 2020. Builds content-driven programs aimed at starting conversations rather than collecting impressions. Came up through digital marketing consulting and, before that, IT support at UC San Diego, where he also took his degree. That background shows in how fast he can tell whether a workflow will actually hold together. Spent a year teaching English in Italy. Lives in San Marcos, California with his wife Melissa and their daughter, and is an avid golfer and a committed Padres fan.
LinkedIn
CTO, and the technical architect behind the agentic infrastructure our agents run on. Previously General Manager of Tray Embedded at tray.io, and General Manager at Infer before that. Former software engineer, MBA from Chicago Booth, engineering degree from Illinois. Lives in San Francisco and stays on the bleeding edge of AI, which is how the rest of us find out what is worth paying attention to.
LinkedIn
Has run campaigns at Reel Axis since 2019, which makes her the longest-tenured person here after the founders. Comes from a design background of Illustrator, InDesign, Photoshop, brand and logo work, which is why campaigns tend to ship looking finished rather than assembled. Earlier roles in program coordination at the Minneapolis Park & Recreation Board. Lives in Minneapolis, Minnesota with her husband and their new baby daughter.
LinkedIn
Spends his attention on what AI actually does to the way a business runs day to day, which is the same bet Reel Axis is making. Founded 0to1.AI, a guided program for small teams who have decided AI is no longer optional but have no time to work it out alone, and Unbundled, which turns repeatable real estate operations into standalone workflow products. He comes at it from the operator side rather than the technology side, having owned Quarter Mile Development since 2014 and invested through Hustle Fund's Angel Squad, NuFund Venture Group and the San Diego Angel Conference. MSRED from Columbia, BS from USC Marshall. Lives in Carlsbad, California.
LinkedIn
Manages client work from Ciudad Obregón, Sonora. A designer and digital marketer who builds campaigns and assets across email, e-commerce and everywhere else a client shows up, reaching for design tools, marketing systems and AI in whatever combination the job actually calls for. His degree is in engineering, from the Institute of Technology of Sonora, and it shows: the creative work arrives with an analytical edge behind it rather than just a good eye. Spent five years running an English department before moving into marketing. Joined Reel Axis in 2025.
LinkedInWe are a Claude implementation partner because picking one platform and knowing it deeply beats staying model-agnostic and knowing none of them well.
What these businesses need is judgment: handling an objection, deciding what matters. That is where Claude is strongest.
Anthropic-grade safety and reasoning are in every workflow rather than something we engineer around.
New capabilities, new skills, new practices. Following model releases is our job, not yours.
Carlsbad, California and Denver, Colorado: with clients across construction services, capital markets, distribution, and cybersecurity.
I started Reel Axis in 2018 because I kept meeting the same guy over and over. He owned a small B2B tech company, usually an MSP or a small SaaS shop. He was smart. He knew his product cold. His customers actually liked him. But his go-to-market was held together with duct tape and a couple of freelancers, and he couldn't tell you what was working. He couldn't afford a real marketing team either. Every agency he'd hired had sold him some template that didn't quite fit his business.
I wanted to build the marketing partner that guy could actually trust. Not a template shop. Not a lead-gen mill. A team that understood B2B tech, respected the operator, and could show its work.
For a while it worked. Then COVID hit and everything changed twice.
The first change was that we grew, and we grew fast. Owner-led companies suddenly had budget and urgency, and we rode that wave. But scaling a services company means one thing: hiring people. And hiring people means the thing you were selling, a consistent high-quality output, becomes the hardest thing in the world to actually deliver. Every client is a little different. Every SOP has a nuance that only shows up on the third engagement. Every new hire is a fresh translation problem. We wrote playbooks. We ran trainings. We hired good people. And some clients still got the A-team version of Reel Axis while others didn't, and honestly I couldn't always tell you why in advance.
The second change was harder. The market cooled. Some accounts churned. And here's the thing nobody tells you when you start a services company: scaling up is hard, but scaling down is brutal. You're not managing a spreadsheet. You're managing people's lives. Their mortgages, their families, their kids. I've spent nights I don't want to relive figuring out how to hold a team together that I'd built through the good years.
If you've been through any version of that, you already know why I'm telling you.
Here's what nine years of running this thing actually taught me. The problem isn't that small businesses don't want great marketing. It's that consistent, high-quality execution, the kind that used to take a team of ten people, has always been out of reach for a company our size. Not because the work is hard. Because the system around the work is hard.
Which brings me to AI. Not the AI in the press releases. The AI I actually use every day.
I got obsessive about this stuff early. I was vibe-coding before there was a name for it, back when the models were buggy and unreliable and you'd burn a whole afternoon just to get an agent to almost work. We used Claude back then too, along with everything else, and none of them were the gold standard they've become. Most experiments went nowhere. But every so often something would click, and you could see what this was eventually going to be. There were stretches where I'd spend 18 hours a day building agents, running the business, and still trying to be a decent dad to my two very active daughters. My wife has been more patient than I probably deserved.
When OpenClaw came out, I built over fifty agents in a few months and set tens of thousands of dollars on fire in tokens figuring out what actually held together in a real business. Most of it didn't. But some of it did.
And then Claude grew up. The models got serious. Anthropic packaged everything in a way where you could feel the difference immediately, not in a demo but in an actual working part of your business. Our newsletter workflow started producing better content than half of what our team had been writing. Our outbound started running itself. The consistency I'd been chasing for nine years, the thing SOPs and trainings and hiring couldn't quite deliver, finally showed up.
That's what Reel Axis is now. Every agent, every workflow, every service we sell is one we run inside our own company first. If it doesn't hold together for us, we don't offer it to you. And when we do offer it, we run it. You don't get a login and a “good luck.” You get us, doing the work, on your business, on your data.
I know how many AI pitches you've sat through by now. This isn't one. It's an invitation to talk to another small business owner who spent nine years learning what actually breaks a services company from the inside, and built the thing he wishes had existed the whole time.
If any of that sounds like your life right now, I'd like to meet you.
