60 playbooks your AI actually follows
Skills are ready-made instructions that teach ChatGPT and Claude how to do real jobs for your business. Each one starts from your Company Brain, so the output uses your offers, your voice and your customers.
How do skills work?
Grounded in your business
Every skill reads your approved Company Brain facts first, so nothing starts from zero.
Inside ChatGPT and Claude
Skills load through your RA Hub connection, or download them and add them to your AI app.
Always up to date
When a skill improves, connected apps get the new version automatically.
Included in every plan
All skills come with every RA Hub plan and never spend tokens.
Getting started
1 skillCompany Brain
Ground any work for this business in its RA Hub Company Brain.
Writing
3 skillsHumanizer
Edit text so it sounds like a person wrote it: remove AI tells such as inflated language, filler phrases, rule-of-three lists, vague claims and stiff structure, then match the business's own voice.
Internal communications
Write internal updates for the team: weekly progress, plans and problems updates, team newsletters, announcements, FAQs and incident write-ups, in a clear format people actually read.
On-brand writing
Write marketing and customer-facing copy in this business's approved brand voice.
Marketing and content
12 skillsAI search visibility
Help the business show up and get cited in AI answers from ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude: check how it appears today, then fix content, structure and proof so AI tools pick it up.
Content strategy
Plan what content to create and why: topic clusters, which questions buyers ask, what to publish first and a simple calendar the owner can keep up with.
Copy editing
Edit and tighten existing marketing copy in focused passes: clarity, voice, proof, specificity and claims, with tracked suggestions the owner can accept or skip.
Copywriting
Write or rewrite marketing copy that converts: homepage, landing, service, pricing and about pages, with headline options, structure and calls to action.
Customer research
Find out what customers really want and how they talk: interview questions, short surveys, and mining reviews, forums and support emails for pains, phrases and objections.
Email sequences
Write marketing email sequences and newsletters for people who already know the business: welcome series, nurture, onboarding, win-back, promotions and regular newsletters, with timing and subject lines.
Launch plan
Plan a launch for a new service, product, location or offer: phases, channels, the announcement, timing and a checklist.
Lead magnets
Plan a lead magnet that grows the email list: checklists, guides, templates, calculators or quizzes, plus the landing page, delivery and follow-up.
Marketing ideas
Brainstorm practical marketing ideas from a library of proven tactics, filtered to this business's budget, team and customers, with the top few ranked by effort and payoff.
Referral program
Design a referral or word-of-mouth program: who to ask, when to ask, the reward, the wording and how to track it.
SEO audit
Audit a website's SEO: crawling and indexing, page speed, titles and meta, content quality, internal links and structured data, with a ranked fix list.
Social media
Plan and write social media content for LinkedIn, Instagram, Facebook, X and TikTok: post ideas, hooks, a weekly calendar, repurposing longer content and what to measure.
Sales
11 skillsCold email and outbound
Plan and write B2B cold outbound that gets replies: cold emails and follow-ups, sending setup and deliverability, LinkedIn messages, multichannel cadences and reply handling.
Lead triage
Score and rank open leads by engagement, fit with the ideal customer profile and urgency, with talking points and follow-up drafts for the ones worth a call.
Offer design
Design or improve what the business sells: value framing, bonuses, guarantees and risk reversal, honest urgency, naming, payment plans, upsells and down-sells.
Outreach composer
Write outreach and follow-up sequences to specific prospects and customers that sound like the owner wrote them.
Outreach emails
Draft cold outreach and follow-up emails for this business using its ideal customer profiles, personas, objections, differentiators and proof from the RA Hub Company Brain.
Pricing strategy
Decide what to charge and how to package it: price levels, tiers, value metrics, price increases, annual versus monthly, free trials, and pricing page reviews.
Proposal builder
Turn discovery notes, a call transcript, jobsite photos, an RFP or drawings into a branded, costed proposal, estimate or statement of work, using the company's offers, pricing and proof.
Sales collateral
Create sales collateral: pitch decks, one-pagers, leave-behinds, objection handling, demo and call scripts, battle cards, ROI cases and win-loss reviews.
Speed to lead
Make sure no inbound lead goes unanswered: qualify each new inquiry against the owner's criteria, draft a reply with real meeting times for approval, and flag hot leads for a person right away.
Today's call list
Build today's call list: rank the top leads with Lead triage, add talking points from email history, propose calendar blocks for the calls, and draft follow-ups.
Win back customers
Find customers who have quietly stopped buying, rank them by what the relationship was worth, and draft a win-back message for each in the owner's voice.
Customers and support
4 skillsCustomer email replies
Answer a customer email in the owner's voice: check order or payment status, look up the customer, and draft a reply for approval.
Customer escalation
Package a serious customer problem for whoever has to fix it, such as a vendor, partner, contractor or the owner: what happened, who is affected, what was tried, the business impact and what is needed by when.
Help article
Turn a solved customer question into a help article or FAQ entry: clear title, steps, common mistakes and related questions, written so customers can find and follow it.
Tricky customer responses
Draft a careful, professional reply for a hard customer situation: delivering bad news, a delay or outage, a request you will not build, a billing mistake or an upset customer.
Local visibility and reviews
8 skillsGet more reviews
Build a review program that brings in more Google reviews: when and how to ask, request templates, response guidelines, and how to handle negative or fake reviews within Google's rules.
Google Business posts
Write and plan Google Business Profile posts: offers, updates, events and a simple posting calendar in the brand voice.
Google Business Profile
Set up, optimize and manage a Google Business Profile to show up in the Google Maps local pack: categories, services, description, photos, attributes, Q&A and hours.
Local citations
Build and clean up business directory listings so the name, address and phone match everywhere: which directories matter, data aggregators, finding and fixing inconsistencies.
Local landing pages
Plan and write location, city and service-area pages that are genuinely useful and rank locally, without thin copy-paste pages.
Local SEO audit
Audit how a business shows up in local search: Google Business Profile, reviews, citations and name, address and phone consistency, website location signals and competitors in the map pack, with a prioritized fix list.
Reviews and reputation
See what customers are saying and act on it: group Google, Yelp and Facebook reviews and complaints into themes with real quotes, draft a reply to each review in the owner's voice for approval, and spot unhappy or drifting customers worth winning back.
Service-area business SEO
Local search strategy for businesses that go to the customer and have no public storefront, such as trades, cleaners and mobile services: service areas, hiding the address, and ranking across the towns served.
People and hiring
7 skillsEmployee handbook
Draft or update an employee handbook: welcome and values, schedules and pay, time off, conduct, safety, technology and how to raise concerns, written plainly in the business's voice.
Hiring screener
Screen job applicants against the role's must-haves with a simple scorecard, rank a shortlist and draft replies for interviews, maybes and no's, for the owner to approve.
Interview plan
Plan structured interviews for a role: what to assess, who asks what, questions with what a good answer sounds like and a simple scorecard.
Job post
Write a job post for a new role with pay range, duties, requirements and how to apply, in the business's voice and within pay-transparency rules, then draft where to post it.
New hire onboarding
Build a first-day and first-month plan for a new hire: what to set up before day one, a welcome, who they meet, training and check-ins at 30, 60 and 90 days.
Offer letter
Draft a job offer letter with pay, start date, schedule, benefits and contingencies, plus a short summary the owner can use on the offer call.
Performance review
Prepare a fair, specific performance review or check-in: wins, areas to grow, examples and goals for the next period, plus talking points for the conversation.
Money and admin
8 skillsCash flow snapshot
Forecast cash for the next 30, 60 and 90 days from the ledger, a payment processor or an uploaded CSV, with confidence ranges and named risks, plus a downloadable spreadsheet.
Close the month
Close the books in three steps: reconcile (Month-end prep), refresh the cash forecast from the closed numbers (Cash flow snapshot), then build the close packet for the owner and accountant (Report builder).
Invoice chase
Draft overdue-invoice reminders matched to each customer's payment history, gentle for good payers and firmer for repeat late payers, checking for recent payments first so nobody gets chased for money they already sent.
Month-end prep
Reconcile the books against payment processor settlements, flag uncategorized items, likely duplicates and missing receipts, and write a plain-English P&L summary with a close packet.
Pay the bills
Work through the bill pile: read and code each vendor bill, check cash before anything is committed, then stage a payment run for the owner to approve.
Payroll prep
Get payroll ready to run: total regular, overtime and PTO hours by person from a payroll tool or an uploaded timesheet, flag every anomaly (missed punches, overtime spikes, rate changes, new hires and terminations), and stage the run for line-by-line approval.
Report builder
Turn a plain-English request into a repeatable business report: define the metrics, pull them from connected tools or an uploaded CSV or XLSX, and deliver a chat summary plus a spreadsheet, with the definition saved so it can be rerun.
Tax season organizer
Get tax materials ready for the accountant.
Contracts and operations
6 skillsContract review
Review a contract before the owner signs: flag risky terms in plain English (auto-renewals, liability, payment, termination, exclusivity), rate each one, suggest fixes and offer a redline.
Inventory planner
Plan what to reorder and when from sales and stock levels: items about to run out, reorder quantities and dollars, and slow movers tying up cash.
NDA triage
Quickly screen an incoming NDA: is it mutual, how long, what counts as confidential, and anything unusual, sorted into sign as is, ask for changes, or have an attorney look.
Process doc (SOP)
Write down how a recurring task gets done as a clear standard operating procedure: steps, who does what, tools, checks and what to do when something goes wrong.
Runbook
Write a step-by-step runbook for a task that has to go right every time, such as a month-end routine, a system backup, a website or email outage or a seasonal shutdown, with checks, troubleshooting and who to call.
Vendor review
Evaluate a vendor, supplier or software tool before buying or renewing: cost over time, what you get, risks, contract terms and alternatives, with a clear recommendation.
Get RA Hub for your business
We're rolling RA Hub out to Reel Axis clients first, starting November 2026. Join the waitlist and we'll reach out as spots open.
