About Reel Axis

Leadership

The team behind Reel Axis's evolution from B2B demand generation to AI Optimization.

Chris Lee

Founder & CEO

Former Wall Street professional at Merrill Lynch and Deutsche Bank. Founded Reel Axis in 2018 as a B2B demand generation agency. Grew the company to Inc 5000 #4273 (2022) and led three strategic acquisitions (OpGen Media, SPG, ReachMail). Operates on EOS and Profit First methodologies. Pioneered Reel Axis's evolution into AI Optimization (AIO) in 2026, developing the Semantic Blueprint methodology now offered to B2B clients. Featured on Gene Hammett's Growth Think Tank podcast discussing Inc 5000 growth and operational frameworks.

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Nick Dinsmoor

Strategy & AI Implementation

Cross-functional operator with experience spanning marketing, operations, finance, and product. Leads strategy and AI implementation at Reel Axis, bridging traditional demand generation expertise with emerging AI Optimization practices. Featured on Cameron Herold's Second in Command podcast (December 2025) discussing AI's transformative impact on agency operations — the operational shift from traditional demand gen to AI-powered services, and the evolving role of leadership in AI-native organizations.

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Strategic Partners

The technology partners powering Reel Axis's agentic operations.

Paul Fung

Founder, Narrow AI — Strategic Technology Partner

Technical architect behind Reel Axis's agentic operations infrastructure. Founder of Narrow AI (getnarrow.ai), the platform powering Reel Axis's Sales Agent and AGaaS offering. Paul's partnership with Reel Axis brought the engineering foundation to build and scale autonomous AI agents across sales, marketing, and operations workflows — the technical capability that accelerated Reel Axis's AI transformation.

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