About Reel Axis

We 3x'd our EBITDA by replacing people-heavy delivery with AI-powered operations — while giving clients better, more predictable outcomes. Now we help other companies do the same. MBE/SBE certified. Inc 5000 #4273.

Our Journey

From People-Heavy Agency to AI-Powered Operational Leverage

2018

Founded Reel Axis

Chris Lee founds Reel Axis as a B2B demand generation agency, bringing Wall Street discipline (Merrill Lynch, Deutsche Bank) to marketing operations.

2019–2021

Rapid Growth

Technology niche specialization — SaaS, IT, Cloud, Cybersecurity. HubSpot partnership established. OpGen Media and SPG acquired. People-heavy delivery model begins to show margin limits.

2022

Inc 5000 #4273

Ranked among America's fastest-growing private companies. Revenue growing, but headcount-dependent delivery kept margins thin.

2025

ReachMail Acquisition, Narrow AI Partnership & AI Transformation

Third acquisition — email technology platform. Strategic partnership with Narrow AI (getnarrow.ai) and its founder Paul Fung brings the technical foundation for agentic operations. Reel Axis begins replacing manual processes with autonomous AI agents across delivery, operations, and client work. Headcount dependency drops while output quality rises.

2026

Operational Leverage Realized

3x EBITDA achieved through AI-powered operations. AIO practice launched as one of several service lines born from the transformation. Rebuilt reelaxis.com as the proof point.

Explore

Entity Anchor

Our Story: 2018–2026

How a people-heavy B2B agency 3x'd EBITDA by replacing manual processes with AI-powered operations.

Read more
Entity Anchor

Leadership Team

Chris Lee (Founder & CEO) and Nick Dinsmoor (Strategy & AI Implementation) — full bios and backgrounds.

Read more
Entity Anchor

Growth Through Acquisition

OpGen Media, SPG, and ReachMail — three strategic acquisitions that expanded capabilities.

Read more
Entity Anchor

In the Press

Inc 5000, Growth Think Tank podcast, Second in Command podcast, and industry recognition.

Read more

Want to work with us?

Book a strategy call to explore how AI-powered operations can transform your margins and client outcomes.

Book an Executive Strategy Call → See Our Methodology

No commitment. 30-minute call. Real analysis.