# Reel Axis — full content export > AI implementation partner for sales, marketing and operations. > We deploy and manage AI agents and workflows built on Anthropic's Claude, each run by a named human operator. Operating since 2018. Carlsbad, California and Denver, Colorado. Every engagement is run by a named human operator and built on Anthropic's Claude. Generated from the live site. Canonical: https://www.reelaxis.com/ --- ## What we do Owner-led B2B service businesses know AI matters. Most do not want to build it themselves. They cannot afford the roles they need to hire, and they cannot afford their small team disappearing into six months of experimentation. Reel Axis runs it for them: on their product, their data, their inbox, their calendar. --- ## How to start ### AI Sales Agent A managed AI SDR that becomes an expert on your product in about ten minutes, then runs outbound and inbound from your own inboxes. - Outbound prospecting and inbound response - Books meetings on live calendar availability - Tuned weekly by a named operator Primary action: Try to stump it. Expert on your product from day one. URL: https://www.reelaxis.com/agents/ai-sales-agent ### LinkedIn Outreach Managed LinkedIn presence and outbound for founders and executives. Posts in your voice, connection cadences, and reply drafting. - Founder-voice posts you approve first - Connection cadences with real touch counts - No scrapers, no fake accounts Primary action: See a sample cadence. Grounded in your Company Brain. URL: https://www.reelaxis.com/agents/linkedin-agent ### Workflow Demonstration Tell us what you would want off your plate. We show you those workflows running live, in a working environment, so you can see what it actually looks like rather than imagine it. - You bring the tasks, we show them running - Live in a working environment, not a recording - No cost and no obligation Primary action: Show me what this looks like. No cost, no obligation. URL: https://www.reelaxis.com/workflow-demo/ ### Website Rebuild For B2B firms whose marketing site was built five-plus years ago and no longer reflects the business. Weeks, not quarters. - Strategy, copy, design, build, launch - Structured for search and AI assistants - Website Care keeps it current after launch Primary action: Get a website audit. 4 to 8 weeks, $8K to $25K. URL: https://www.reelaxis.com/website-refresh/ ### AI Lunch & Learn Sixty to ninety minutes of practical AI education for your team. Real workflows, real Q&A, no vendor pitch. - Delivered by an operator, not a trainer - Three real workflows shown end to end - On-site in San Diego, virtual anywhere Primary action: Book a Lunch & Learn. Free for qualified B2B firms. URL: https://www.reelaxis.com/lunch-and-learn/ --- ## The agent library ### Reel Axis AI Sales Agent Replaces: Junior SDR / outbound + inbound rep. Primary buyer: Founder, Head of Sales. A managed AI SDR that becomes an expert on your product in about ten minutes, then runs outbound and inbound from your own inboxes. Pricing: Runs inside a Starter or Operator package. Agents are not sold individually. URL: https://www.reelaxis.com/agents/ai-sales-agent ### Reel Axis LinkedIn Agent Replaces: Personal-brand producer / social outbound. Primary buyer: Founder, Sales. Managed LinkedIn presence and outbound for founders and executives. Posts in your voice, connection cadences, and reply drafting. Pricing: Runs inside a Starter or Operator package. Agents are not sold individually. URL: https://www.reelaxis.com/agents/linkedin-agent ### Reel Axis Newsletter Agent Replaces: Content marketer producing recurring newsletters. Primary buyer: Marketing lead, Founder. A recurring newsletter that actually ships, written from your Company Brain and reviewed by an operator before it sends. Pricing: Runs inside a Starter or Operator package. Agents are not sold individually. URL: https://www.reelaxis.com/agents/newsletter-agent ### Reel Axis Chief of Staff Agent Replaces: Executive assistant / strategic operator. Primary buyer: CEO, Founder. Planning, prep, and follow-through for an owner who is still the busiest person in the business. Pricing: Runs inside a Starter or Operator package. Agents are not sold individually. URL: https://www.reelaxis.com/agents/chief-of-staff-agent ### Reel Axis Bookkeeper Agent Replaces: Bookkeeper / month-end close. Primary buyer: Owner, Ops lead. Month-end close, categorisation, and the reporting cadence that tells you what the business actually did. Pricing: Runs inside a Starter or Operator package. Agents are not sold individually. URL: https://www.reelaxis.com/agents/bookkeeper-agent ### Reel Axis SEO Agent Replaces: SEO content and technical audit. Primary buyer: Marketing lead. Content and technical work aimed at both search engines and the AI assistants your buyers now ask first. Pricing: Runs inside a Starter or Operator package. Agents are not sold individually. URL: https://www.reelaxis.com/agents/seo-agent ### Reel Axis Website Builder Agent Replaces: Marketing site production and iteration. Primary buyer: Founder, Marketing lead. Production and ongoing iteration of your marketing site, so it stops being a thing you are embarrassed to send. Pricing: Project plus Website Care, not a monthly workflow. Agents are not sold individually. URL: https://www.reelaxis.com/agents/website-builder-agent --- ## Packages Agents are the capability. Packages are what clients buy. Every engagement lands in one of three, and every engagement begins with Launch. ### Starter — One focus area, done right One focus area, marketing, sales, or operations, with one workflow running end to end. Who it is for: Owner-led businesses ready to adopt AI in one part of the business at a time, with a clearly bounded first problem. Price: $1,500 to $3,000 per month, plus Launch. - One focus area: marketing, sales, or operations - One workflow built and run end to end - Company Brain, installed and maintained - AI Workflow Hub access - A named operator and a shared channel URL: https://www.reelaxis.com/packages/starter ### Operator — AI running across the business Two to four workflows or agents running together, with a living roadmap and a dedicated channel. Who it is for: Businesses running AI across more than one function, or one function with real complexity: multiple audiences, regions, or brands. Price: $3,000 to $7,500 per month, plus Launch. - Two to four workflows or agents at once - Custom workflows and integrations beyond native setup - Automations, handoffs, and lightweight internal tools - A living roadmap, updated as needs change - A dedicated channel for real-time adjustments - Full AI Workflow Hub access URL: https://www.reelaxis.com/packages/operator ### Department — Replace or amplify a full function Five or more workflows, or heavy custom builds, with a dedicated senior operator. Who it is for: Businesses replacing or amplifying an entire function, or commissioning department-level custom builds. Price: $7,500+ per month, plus Launch. - Everything in Operator, at greater scale - Five or more workflows in parallel - Department-level custom builds - Multiple agents running across the function - A dedicated senior operator on the engagement URL: https://www.reelaxis.com/packages/department ### Launch Install the foundation the business can actually use. From $1,500, scoped to onboarding complexity. Required for every engagement. - Discovery intake - Company Brain setup: product docs, ICP, positioning, content library - Claude workspace structure - Starter workflow packs - Connector configuration - Team training on how to work with Reel Axis and the foundation --- ## The foundation ### Company Brain (Your knowledge) Your docs, pricing, templates, and past work, organized so the AI gets the facts right and sounds like you. You own it, and it is portable. ### AI Workflow Hub (Our playbook) The proven workflows and playbooks we run for you, refined across every client, so you get what already works instead of paying us to invent it. ### Built on Claude (The intelligence) Every agent runs on Anthropic's Claude, the model we trust for judgment, accuracy, and safety. We track the ecosystem so you don't have to. URL: https://www.reelaxis.com/foundation/ --- ## Guarantee ### 30-day money-back guarantee If this is not working for the business in the first 30 days, Reel Axis refunds the first monthly bill. ### No long-term lock-in Starter and Operator engagements have a 3-month minimum after Launch, then month-to-month with 45 days' notice. Department is custom. Annual-commit discounts available on request. ### Human-in-the-loop, always No agent runs unattended. Your operator is a Reel Axis team member. URL: https://www.reelaxis.com/guarantee/ --- ## The team ### Chris Lee — Founder & CEO Founded Reel Axis in 2018 after a career on Wall Street at Merrill Lynch and Deutsche Bank. Grew it to the Inc 5000 (#4273, 2022) and led three acquisitions: OpGen Media, Sierra Pacific Group and ReachMail. Runs the business on EOS and Profit First, and drove the shift into managed AI implementation. Also CEO of OpGen Media. Lives in Carlsbad, California with his two daughters, and spends most weekends on the sideline at their soccer games. LinkedIn: https://www.linkedin.com/in/chrislee88/ ### Nick Dinsmoor — Chief Operating Officer COO since Reel Axis's first year, and the operator behind how the work actually gets delivered. Cross-functional across marketing, operations, finance and product, with a career that ran through telecom and channel marketing before this. MS in Technology Management from Mercer, BA from Bowling Green. Lives in Denver, Colorado, where he and his wife Angela rescue and care for geriatric dogs. LinkedIn: https://www.linkedin.com/in/nickdinsmoor/ ### Darren Duffy — Head of Client Engagement Runs client engagement, and has been at Reel Axis since 2020. Builds content-driven programs aimed at starting conversations rather than collecting impressions. Came up through digital marketing consulting and, before that, IT support at UC San Diego, where he also took his degree. That background shows in how fast he can tell whether a workflow will actually hold together. Spent a year teaching English in Italy. Lives in San Marcos, California with his wife Melissa and their daughter, and is an avid golfer and a committed Padres fan. LinkedIn: https://www.linkedin.com/in/darrenbduffy/ ### Paul Fung — Chief Technology Officer CTO, and the technical architect behind the agentic infrastructure our agents run on. Previously General Manager of Tray Embedded at tray.io, and General Manager at Infer before that. Former software engineer, MBA from Chicago Booth, engineering degree from Illinois. Lives in San Francisco and stays on the bleeding edge of AI, which is how the rest of us find out what is worth paying attention to. LinkedIn: https://www.linkedin.com/in/fungpaul/ ### Mackenzie Thompson — Campaign Manager Has run campaigns at Reel Axis since 2019, which makes her the longest-tenured person here after the founders. Comes from a design background of Illustrator, InDesign, Photoshop, brand and logo work, which is why campaigns tend to ship looking finished rather than assembled. Earlier roles in program coordination at the Minneapolis Park & Recreation Board. Lives in Minneapolis, Minnesota with her husband and their new baby daughter. LinkedIn: https://www.linkedin.com/in/mackenzie-thompson-1b9a68149/ ### Brad Roemer — Content & education Spends his attention on what AI actually does to the way a business runs day to day, which is the same bet Reel Axis is making. Founded 0to1.AI, a guided program for small teams who have decided AI is no longer optional but have no time to work it out alone, and Unbundled, which turns repeatable real estate operations into standalone workflow products. He comes at it from the operator side rather than the technology side, having owned Quarter Mile Development since 2014 and invested through Hustle Fund's Angel Squad, NuFund Venture Group and the San Diego Angel Conference. MSRED from Columbia, BS from USC Marshall. Lives in Carlsbad, California. LinkedIn: https://www.linkedin.com/in/bradroemer/ ### Alfredo Elizondo — Client Manager Manages client work from Ciudad Obregón, Sonora. A designer and digital marketer who builds campaigns and assets across email, e-commerce and everywhere else a client shows up, reaching for design tools, marketing systems and AI in whatever combination the job actually calls for. His degree is in engineering, from the Institute of Technology of Sonora, and it shows: the creative work arrives with an analytical edge behind it rather than just a good eye. Spent five years running an English department before moving into marketing. Joined Reel Axis in 2025. LinkedIn: https://www.linkedin.com/in/alfredo-elizondo-650abb33a/ URL: https://www.reelaxis.com/about/ --- ## Common questions ### How much does this cost? Packages run $1,500 to $7,500+ per month depending on how many workflows we run, plus a one-time Launch setup from $1,500. We scope each engagement on a 30-minute call and quote one number rather than publishing a tier ladder. ### How is this different from hiring a consultant? A consultant delivers a strategy and leaves you to execute it. We build the workflow, run it every week with a named operator, and report on what it produced. ### How is this different from buying an AI tool myself? A tool gives you a login and expects you to design the workflow, write the prompts, and keep the quality up as things change. We do all of that for you. The difference is not the software, it is that the work of running it stops being yours. ### How long until I see results? Launch typically kicks off within 5 business days and your first workflow is live within about 10 business days. Most clients see the first measurable output in the first month. ### Do I need to know anything about AI? No. There are no prompts to write and no logins to manage. Anything we build for you, dashboards included, we also run: you review output and tell us what to adjust. ### Who owns the AI you build? You own your Company Brain, the knowledge layer behind the work, and it is portable and exportable. The workflows we build for your business belong to your engagement. ### What if it doesn't work? If the engagement is not working for the business in the first 30 days, we refund the first monthly bill. After Launch there is a 3-month minimum, then month-to-month with 45 days notice. ### Do you replace my team? No. We take the work your team cannot get to and the work that does not need a person, and we run it. Your people stay on the things that need judgment and relationships. ### What is a Claude implementation partner? A Claude implementation partner deploys and manages AI built on Anthropic's Claude on your behalf. We install the foundation, build the workflows, run them with a human operator, and report on the outcomes, so you never have to build or maintain AI tooling yourself. ### Is there a minimum commitment? Three months after Launch, then month-to-month with 45 days notice. Department engagements are scoped custom. --- ## Answers ### How does an AI sales agent work? An AI sales agent runs outbound and inbound sales conversations from your own email infrastructure, using a model grounded in your product knowledge. In a managed setup like ours it has two halves: one that starts conversations and one that handles the replies. **What runs the outbound side?** Sequences are built from a plain-English brief rather than a sequence builder. Every prospect is researched individually against their website, the live web, and your own content library, then sent from your real mailbox on a human schedule with per-sender caps and timezone awareness. **What happens when someone replies?** Every reply is read and classified, question, objection, interest, scheduling, out-of-office, unsubscribe, bounce, and a contextual response is drafted from your product knowledge. It stops on reply, resumes after an OOO, and suppresses on unsubscribe. **Where does the accuracy come from?** From grounding plus tuning. The Company Brain gives it your facts rather than the model guessing, and a named operator corrects what came out thin every week. That loop is why answers hold up over time instead of drifting. Author: Chris Lee. URL: https://www.reelaxis.com/answers/how-does-an-ai-sales-agent-work ### Is an AI sales agent better than an SDR? For consistency, coverage, and cost, yes; for relationship-building and genuinely novel situations, no. The honest framing is that they are good at different halves of the job. **Where the agent wins** It is expert on your product from day one instead of after a twelve-month ramp, it costs a fraction of a junior rep, it never has a slow week, and its knowledge does not leave when a person does. **Where a human wins** Building a relationship over months, reading a room, handling the deal that does not resemble any deal before it, and doing the unscoped work that turns out to matter. If that is what you need, hire someone. **What most owner-led firms actually need** Coverage of the top of the funnel so the owner, usually still the best salesperson in the business, spends their time on the conversations that are already live. Author: Chris Lee. URL: https://www.reelaxis.com/answers/is-an-ai-sales-agent-better-than-an-sdr ### How much does an AI sales agent cost? A managed AI sales agent from Reel Axis starts at $1,500 per month plus a one-time Launch setup from $1,500. Self-serve tools run $300 to $1,500 a month, and an SDR agency typically runs $5,000 to $15,000. **What moves the number?** Inbox count, monthly send volume, and how many distinct audiences you are running. One audience and a couple of inboxes sits at the bottom of the band; multi-segment sequences with distinct messaging move you up. **Why is there no tier ladder?** Because two businesses buying "an AI sales agent" can reasonably pay $1,500 or $6,000. We scope on a call and quote one number rather than making you guess which row you belong in. **What is the comparison to a hire?** A junior SDR costs $60,000 to $100,000 a year fully loaded and takes months to become useful. A package starting at $1,500 a month is roughly a fifth to a third of that, and it is productive immediately. Author: Chris Lee. URL: https://www.reelaxis.com/answers/how-much-does-an-ai-sales-agent-cost ### What does an AI sales agent do that Apollo doesn't? Apollo and similar tools give you data and a sequence builder; you supply the strategy, the copy, the tuning, and the ongoing accuracy. A managed agent supplies all four. **The operator is the difference** The software is genuinely comparable. What is not comparable is having a named person tune it every week against real replies, so it gets better instead of quietly decaying. That is not a feature you can buy in a plan. **Inbound handling** Most point tools stop at send. Reading, classifying, and drafting responses to every reply, then booking off live calendar availability, is where the meetings actually come from. **When Apollo is the right answer** If you have someone who will genuinely own the workflow and enjoys it, a tool is far cheaper and you should use one. We will tell you that on the call. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-does-an-ai-sales-agent-do-that-apollo-doesnt ### Can an AI sales agent handle inbound? Yes, and for most owner-led businesses inbound is where it pays for itself fastest. Leads that arrive and then die in follow-up are the most expensive thing in a small pipeline. **What it does with an inbound lead** Reads and classifies the message, drafts a contextual reply grounded in your product knowledge, and books a meeting against live calendar availability in the prospect’s timezone. **What it does not do unattended** Nothing. A named operator reviews and tunes the work: that is the human-in-the-loop commitment, and it applies to inbound as much as outbound. **Why inbound first is often the right sequencing** Because the leads already exist. Fixing response time on demand you have already paid for usually beats generating more of it. Author: Chris Lee. URL: https://www.reelaxis.com/answers/can-an-ai-sales-agent-handle-inbound ### How long does it take to set up an AI sales agent? About ten minutes of product-document processing to make the agent expert, inside a Launch that typically kicks off within 5 business days. Your first workflow is usually live within about 10 business days. **What the ten minutes actually is** Processing your product documentation, pricing, ICP, positioning, and objection handling into Company Brain. That is what turns a general model into something that can answer questions about your product. **What takes the rest of the time** Connecting mailboxes by OAuth, optional SPF/DKIM/DMARC configuration with health checks, list validation, and building the first sequences from your brief. **When do you see output?** Most clients see their first measurable output inside the first month. Author: Chris Lee. URL: https://www.reelaxis.com/answers/how-long-does-it-take-to-set-up-an-ai-sales-agent ### How does AI LinkedIn outreach work without violating LinkedIn's terms? By not automating the things LinkedIn prohibits. Managed LinkedIn outreach done properly means AI drafts the content and researches the targets, while the sending stays human-scale from your real profile. **What is prohibited** Scraping, browser automation against the platform, fake accounts, and bulk connection bots. These are the things that get accounts restricted, and they are the foundation of most cheap LinkedIn tools. **What is fine** Researching prospects in Sales Navigator, drafting posts and messages, and running a cadence with real touch counts on a human schedule from your own profile. **Why the distinction matters commercially** Your profile is an asset you cannot easily replace. Trading it for a short-term volume gain is a bad trade. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/how-does-ai-linkedin-outreach-work ### Is AI-written LinkedIn content obvious? Generic AI content is obvious. Content grounded in your own history, your specific opinions, and your actual phrasing is not, and the difference is grounding rather than the model. **What makes it obvious** Broad claims anyone could make, a rhythm that never varies, no specific numbers or names, and opinions carefully hedged into meaninglessness. **What makes it sound like you** Your Company Brain holds your prior posts, your references, and your phrasing. An operator reads every post before you do, and you approve each one before it publishes. **The approval loop is the mechanism** Every edit you make teaches the voice. Posts get more like you over weeks, which is the opposite of what happens with an unmanaged tool. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/is-ai-linkedin-content-obvious ### Should I use AI for personal-brand posts? Yes, for research, drafting, and consistency: no, for deciding what you think. AI is good at getting your opinion written down and terrible at having it for you. **What to hand over** The blank page, the research, the repurposing, and the discipline of shipping on a cadence. These are the reasons most founders stop posting, and none of them are about having something to say. **What to keep** The opinion, the story only you have, and the final approval. If you did not think it, do not post it. **What good looks like** A post you would have written if you had had two spare hours, published in the week it was relevant instead of the month after. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/should-i-use-ai-for-personal-brand-posts ### What is an AI workflow? An AI workflow is one recurring managed activity with a defined input, output, and cadence: a newsletter that ships weekly, an outbound motion that runs daily, a month-end close. It is not a chatbot and not a one-off prompt. **Why the definition matters** Because it is also the unit we price on. One workflow end to end is a Starter engagement; two to four running together is Operator; five or more is Department. **What is not a workflow** A website build is a project. Hosting and care is a line item. A one-off video or list clean-up is a project. None of them are recurring managed activities. **How to spot one in your business** Look for the thing that should happen every week and does not, or that happens but eats a person’s day. That is almost always a workflow. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/what-is-an-ai-workflow ### What can I automate with AI in my business? The work that is repeatable, knowledge-heavy, and currently done inconsistently: outbound, inbound response, recurring content, meeting follow-through, month-end close, and reporting. The test is whether a well-briefed new hire could do it from your documentation. **Good candidates** Recurring newsletters, outbound sequences, inbound triage, meeting summaries and follow-through, bookkeeping close, status reporting, and content repurposing. **Poor candidates** Anything requiring relationships, negotiation, or a judgment call with real consequences and no precedent. Also anything where you cannot articulate what good output looks like. **How to pick the first one** Not the biggest: the one that annoys you most and has a clear definition of done. Early wins should be obvious to everyone. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/what-can-i-automate-with-ai-in-my-business ### How do I know if my business is ready for AI? If you can describe how a task should be done well enough that a new hire could do it, you are ready. The blocker is almost never technology: it is whether the process exists clearly enough to hand over. **The readiness test** Pick one recurring task. Can you say what goes in, what comes out, how often, and what makes it good? If yes, it can be built. If no, the first work is defining it, which is worth doing regardless. **What you do not need** A data strategy, a tooling audit, technical staff, or an AI budget line. You need one process and someone to run it. **The one real disqualifier** No documentation of any kind. If nothing about your product or process is written down anywhere, we cannot ground an agent in it, and we will tell you that. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/how-do-i-know-if-my-business-is-ready-for-ai ### What does an AI implementation partner do? An AI implementation partner deploys and runs AI on your behalf rather than advising you on it. They install the foundation, build the workflows, operate them weekly, and report on what they produced. **How that differs from consulting** A consultant hands you a strategy and leaves you to execute. An implementation partner is accountable for the output every week, which is a different commercial relationship entirely. **What "managed" should mean** No prompts to write, no logins to manage, nothing handed over for you to operate. If you are being handed a login, that is a tool with a services wrapper. **What you should own at the end** The knowledge layer. Your Company Brain is yours, portable and exportable: the switching cost should be our quality, not your data being trapped. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-does-an-ai-implementation-partner-do ### Should I hire an AI consultant or an AI agency? Hire a consultant if you have a team who will execute the plan. Hire an agency if you do not, because execution rather than strategy is where these projects actually die. **The honest case for a consultant** You get a plan, your people execute it, and the capability stays in-house. For a company with real internal capacity that is the better economics. **Why it fails at 6–30 employees** There is no team to hand the plan to. The deck lands, everyone agrees it is correct, the quarter gets busy, and nothing ships. **How to decide in one question** Who specifically will do this work on the Monday after the engagement ends? If you cannot name them, you need execution, not advice. Author: Chris Lee. URL: https://www.reelaxis.com/answers/should-i-hire-an-ai-consultant-or-an-ai-agency ### What is Claude and why do businesses use it? Claude is Anthropic's AI model family, and businesses choose it for judgment-heavy work where being careful matters more than being fast. That is most real business work. **What it is good at** Reasoning through an ambiguous situation, handling a nuanced objection, following instructions precisely, and declining to invent an answer it does not have. **Why we standardised on it** Knowing one platform deeply beats being model-agnostic and knowing none of them well. We track the ecosystem so our clients do not have to. **Does the model choice matter to you?** Only in outcomes. You should never have to care which model runs your newsletter: that is the point of a managed service. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-is-claude-and-why-do-businesses-use-it ### How long does a B2B website refresh take? A Reel Axis refresh typically takes 4 to 8 weeks from kickoff to launch. Traditional agency rebuilds usually run three to six months, and the difference is production speed rather than scope. **What drives the timeline** Page count and how much genuinely new content is required. A restructure of existing material is fast; a repositioning that needs new copy for every page is not. **Why agency rebuilds take longer** Production is slow and sequential. By month six the strategy is stale and the stakeholders have changed, so what launches is a compromise. **What we do with the time saved** Strategy and quality. The parts that benefit from speed get fast; the parts that need judgment keep it. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/how-long-does-a-website-refresh-take ### What does a website refresh cost? A Reel Axis website refresh is project-priced at $8,000 to $25,000, plus Website Care from $250 to $750 a month after launch. **What is included in the project price** Strategy, new content, design, build, launch, and redirect mapping. Not a design comp you then have to get built somewhere else. **What Website Care covers** Keeping the site current after launch: changes, updates, and technical maintenance in days rather than a quarterly agency queue. **Why website work is not counted as a workflow** Because it is a project, not a recurring managed activity. It does not count toward the workflow tally that sets your package. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/what-does-a-website-refresh-cost ### Should I use AI to build my company website? Use AI to accelerate production and humans to decide what the site says. A site generated end to end reads like every other generated site, which is the opposite of what a credibility-first B2B site needs. **What AI genuinely speeds up** Drafting, restructuring, technical implementation, structured data, and the tedious accessibility and performance work. **What it should not decide** Positioning, what claims you can defend, and which proof to lead with. Those come from knowing the business. **The tell buyers notice** Generated sites are fluent and interchangeable. If your site could be any firm in your category with the logo swapped, it is not doing its job. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/should-i-use-ai-to-build-my-company-website ### What does managed AI implementation cost? Reel Axis packages run $1,500 to $7,500+ per month depending on how many workflows we run, plus a one-time Launch setup from $1,500. **What the bands mean** Starter is $1,500 to $3,000 for one focus area with one workflow. Operator is $3,000 to $7,500 for two to four workflows running together. Department is $7,500+ for five or more or a full function. **What moves you inside a band** Volume, complexity within the workflow, and how much unstructured support you expect to need. **Why Launch is separate and required** It installs the foundation and stands up the first workflow. An agent with no knowledge of your business is exactly the thing everyone else is selling. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-does-managed-ai-implementation-cost ### What is the difference between an AI agent and an AI service? An agent is the capability; a service is the arrangement under which someone runs it for you. At Reel Axis the agent is what runs, and the package is what you buy. **Why we do not sell agents individually** Because an agent with nobody operating it is a tool, and tools are not what our clients are short of. The operator is the thing that makes it work. **How this shows up in pricing** Every agent publishes a starting-at price to anchor expectations. The real number is set by scope and lands in a Starter, Operator, or Department band. **What you get either way** Company Brain, AI Workflow Hub, Claude, a named operator, and the guarantee: in every package, at every size. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-is-the-difference-between-an-ai-agent-and-an-ai-service ### Is there a minimum commitment for managed AI? Three months after Launch, then month-to-month with 45 days notice. Department engagements are scoped custom. **Why three months and not twelve** Because it takes about that long for a workflow to be genuinely tuned, and because asking a skeptical owner for a year up front is how this category earned its reputation. **What protects you inside those three months** The 30-day money-back guarantee. If it is not working for the business in the first month, we refund the first monthly bill. **Can you pause instead of cancel?** Yes, and it is often the right answer for a seasonal business. Tell us. Author: Chris Lee. URL: https://www.reelaxis.com/answers/is-there-a-minimum-commitment-for-managed-ai ### Can I cancel a managed AI engagement? Yes. After the three-month minimum following Launch, engagements run month-to-month with 45 days notice, and you keep your Company Brain. **What you take with you** Your Company Brain: the knowledge layer behind the work. It is portable and exportable, because the switching cost should be our quality rather than your data being stuck. **What happens to the workflows** Workflows we built for your business belong to your engagement. Where a workflow can stand alone, we will talk about handing it over. **How to cancel** Tell your operator or email getreel@reelaxis.com. There is no retention call unless you want one. Author: Chris Lee. URL: https://www.reelaxis.com/answers/can-i-cancel-a-managed-ai-engagement ### Is Claude safe for business data? Anthropic builds Claude with enterprise-grade safety and data handling, and we configure each workspace so your material is used to do your work and nothing else. **Does your data train the model?** No. Your Company Brain grounds your workflows in your facts and your voice. It is reference material for the work, not training data. **Who inside Reel Axis can see it?** The operator running your engagement and the technical staff who maintain the workspace. Not a general pool. **What if my IT lead wants more detail?** Put them on a call with us. This answer is written to be forwarded, but a security review deserves a conversation. Author: Chris Lee. URL: https://www.reelaxis.com/answers/is-claude-safe-for-business-data ### Who owns the AI you build for me? You own your Company Brain, the knowledge layer behind the work, and it is portable and exportable. The workflows we build for your business belong to your engagement. **Why ownership of the knowledge layer matters most** It is the part that took your time to produce and the part that would be painful to rebuild. The workflow patterns are ours and refined across every client; your knowledge is yours. **What "portable" means in practice** Ask and we export it. There is no format lock and no exit fee. **What about the AI Workflow Hub?** That is the shared product layer: proven patterns refined across every client. You get access while you are a client, which is what stops you paying us to invent things that already exist. Author: Chris Lee. URL: https://www.reelaxis.com/answers/who-owns-the-ai-you-build ### What happens if I cancel? You give 45 days notice after the three-month minimum, you keep your Company Brain, and we delete whatever you ask us to delete. **The handover** We export your Company Brain and walk you through what was running, so whoever picks it up is not starting from nothing. **Data deletion** Tell us what you want removed and we remove it. **Coming back later** Common, and easy: the foundation is the expensive part and you keep it. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-happens-if-i-cancel ### How do I know an AI vendor is real? Ask them to show you the thing running on their own business. Vendors who actually operate what they sell can do it immediately; vendors who cannot will offer you a case study instead. **Questions that separate them quickly** Who specifically will run this, and can I meet them? What does it do when it fails? Show me output from last week, not a demo. What is your accuracy figure and how do you measure it? **What a good answer sounds like** Specific, named, and willing to describe a limitation without being pushed. Anyone who tells you their AI has no failure modes has not run one in production. **The dogfooding test** Our outbound runs on the AI Sales Agent we sell. Our content ships from these workflows. If that were not true, the claim would collapse the first time you asked for an example. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/how-do-i-know-an-ai-vendor-is-real ### What is a Claude implementation partner? A Claude implementation partner deploys and manages AI built on Anthropic's Claude on your behalf. We install the foundation, build the workflows, run them with a human operator, and report on the outcomes, so you never have to build or maintain AI tooling yourself. **What "implementation" rules out** Advice without execution, training without systems, and software without an operator. If nobody is accountable for the weekly output, it is not implementation. **Why tie the category to one platform** Because depth beats breadth for this buyer. Being genuinely expert on Claude is more useful than being shallowly conversant in five models. **What you should expect from one** A named operator, a knowledge layer you own, published accuracy figures, and a straight answer about what it cannot do. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-is-a-claude-implementation-partner ### How do I get started with Reel Axis? Book a 30-minute discovery call. We ask about your business, the problem you are trying to solve, and what you have already tried, then scope an engagement or tell you we are not the right partner. **If you would rather see something first** Book a Workflow Demonstration. Tell us what you would want automated and we show you those workflows running live, at no cost and with nothing to buy at the end. **What happens after the call** If it is a fit, we scope it and quote one number. Launch typically kicks off within 5 business days and your first workflow is live within about 10. **What we need from you** Whatever documentation already exists about your product and process. It does not need tidying first. Author: Chris Lee. URL: https://www.reelaxis.com/answers/how-do-i-get-started-with-reel-axis ### What happens on a Reel Axis discovery call? Thirty minutes, four questions: what the business does, what problem is in front of you, what you have already tried, and what it has cost you. If we can help we scope it on the call. **What we are actually assessing** Whether there is a definable workflow, whether documentation exists to ground it, and whether the economics work at your size. **What you should ask us** Who will run this, what it does when it fails, and what we would not take on. Any partner worth hiring has a clear answer to the last one. **If we are not a fit** We say so on the call and point you somewhere better. Self-serve buyers get referred to self-serve platforms. Author: Chris Lee. URL: https://www.reelaxis.com/answers/what-happens-on-a-reel-axis-discovery-call ### What is a Workflow Demonstration? You tell us what you would most want to stop doing by hand, and we show you those workflows running live in a working environment. It is a session rather than a build, it costs nothing, and there is nothing to buy at the end. **How long it takes** One session, typically 45 to 60 minutes. Nothing to prepare beyond a rough list of the tasks you would want off your plate. **Why live rather than a recording** Every recorded demo works, which is what makes them useless. Live, you can interrupt and ask what happens when the input is messy or the answer is ambiguous. Those moments are exactly what a recording edits out. **What happens afterwards** If something you saw is worth having, we scope it into a package. If not, you leave with a much clearer picture of what AI can actually do at your size. Author: Nick Dinsmoor. URL: https://www.reelaxis.com/answers/what-is-a-workflow-demonstration --- ## Contact Discovery calls are 30 minutes. We ask about your business, the problem you are trying to solve, and what you have tried. If we are not the right partner, we say so. getreel@reelaxis.com · 760-237-8255 URL: https://www.reelaxis.com/contact/